In our last posts it’s been made clear that the telegraph is an extremely well rounded newspaper, dealing with topics ranging from UK politics to fashion. What’s one of the bigger topics this week? The G-20 summit. The telegraph –as stated in a previous post- works with a well developed tag system. If it’s “hot”, it’ll be linked on the front page. Needless to say, this meeting of the world’s most influential nations is one of the few highlighted themes.

The G-20 summit page offers a sleek look at just about anything related to it. There’s more conventional articles, for instance, the prime minister David Cameron talking about the protectionism that characterized 1930’s economic policies. Clearly an interesting suggestion, one that we would’ve liked to see bounced up higher in the news hierarchy.
A QUESTION OF DESIGN
Looking strictly at the layout, one would think that the prime minister joking that “he's spending more time on World Cup bid than G20” (an article that, by the way, only encompasses only a couple of paragraphs) is much more important than the finance-related comment. As much as the world cup seems to drive the world (and especially brits), in times of slow economic recovery, these headlines must be aligned correctly. It’s safe to say that they’re ordered chronologically, but we think that the main page should obey strictly to the rules of journalistic relevance.
Now, the bad thing about this G-20 special is the way content is handled. Looking at the aforementioned article, we’d like to emphasize on the layout. Notice how after three –rather short- paragraphs the “related articles” block pops in? This selection of links, while extremely useful, has a downside to it. The screenshot at hand is a scaled version of the real webpage, so unless you own a 24” monitor, you’d probably think that the article ends right about there.
But it doesn’t. In fact, most of the context and numbers are delivered after the “related articles” option. So in other words, the link box is confusing the reader. The moment we read the first three paragraps, we immediately went looking for a new article, ignoring the bigger chunk of text waiting for us down below. The layout definitely doesn’t favour the broad reader.
ONLINE APPROVED?
That said, there is a good side to it. All of the G-20 articles published so far obey (to a certain extent) this three-paragraph-method, followed by the rather obnoxious block of links. Going through each piece of writing, we noticed that the most relevant information was placed within the first lines. That whole inverted pyramid scheme? Yeah, they got it down on the Telegraph and it favors the skimming online reader to boot!
It does take a while getting used to it, though.